Account Executive
 
Employer: KTAB-TV Job Posted: 2/3/2020
Location: Abilene, TX Job Status: Full Time
 
 

Job Description:

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Essential Duties & Responsibilities:

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Experience:

• Minimum one year’s experience in sales, preferably in the media field.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

Requirements:

• Valid driver’s license with an acceptable driving record.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.


To Apply:





 



 

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