Marketing Director
 
Employer: KCEN TV Job Posted: 2/2/2020
Location: Temple, TX Job Status: Full Time
 
 

Job Description:

KCEN/KAGS, Tegna's NBC station in Waco/Temple/Killeen/Bryan, College Station, has a tremendous opportunity for an experienced, enthusiastic and creative visionary to grow our multi-platform brand and audience. KCEN/KAGS is growing rapidly in digital audience, broadcast news audience, and market share of revenue, so this is a chance to build on a strong foundation. The Director of Marketing is a dynamic and forward-thinking team leader. Responsible for the development, execution and performance of brand and multi-platform strategies and a member of the leadership team, the Director of Marketing will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health.

Responsibilities:

• Lead and inspire a team of talented creatives. You will ensure the team is a high-performing unit that is well developed via training, ongoing feedback, development opportunities and regular performance appraisals.
• Managing creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
• Working closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.
• Collaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.
• Serving as a key leader in the development and implementation of plans that unite and align content, sales, community and social.
• On-air planning and ability to manage and maximize station's promotional inventory in order to drive viewership and other business goals

Requirements:

• 3 years of sales marketing experience, with strong consumer marketing experience with a promotion-specific record of success especially in broadcast, cable, digital or agency (marketing/digital/advertising)
• Ability to work well within a fast-paced, deadline-oriented, team environment and juggle multiple projects and priorities at once
• Professional communication skills, both internally and externally. Personality to quickly build rapport and build professional relationships
• Excellent writing skills including presentation development.
• Ability to articulate thoughts/concepts fluidly and to analyze/visualize data.
• Exceptional working knowledge of MS PowerPoint and Excel
• Strong working knowledge of Adobe Creative Suite and other production tools.


To Apply:





 



 

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