KCEN/KAGS, Tegna's NBC station in Waco/Temple/Killeen/Bryan, College Station, has a tremendous opportunity for an experienced, enthusiastic and creative visionary to grow our multi-platform brand and audience. KCEN/KAGS is growing rapidly in digital audience, broadcast news audience, and market share of revenue, so this is a chance to build on a strong foundation. The Director of Marketing is a dynamic and forward-thinking team leader. Responsible for the development, execution and performance of brand and multi-platform strategies and a member of the leadership team, the Director of Marketing will push boundaries to achieve results including ratings, digital audience growth, revenue and brand health.
Lead and inspire a team of talented creatives. You will ensure the team is a high-performing unit that is well developed via training, ongoing feedback, development opportunities and regular performance appraisals.
Managing creative processes including but not limited to: facilitating collaborative brainstorming, writing creative briefs, providing creative feedback and listening to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.
Working closely with the local revenue team on innovative campaigns that fulfill client needs, drive client results and increase the generation of non-traditional/new business revenue.
Collaborating regularly with content leaders on audience development strategies. Applying data, analytics and insights to marketing campaigns that promote sweeps, content partnerships, digital products, community partnerships and more.
Serving as a key leader in the development and implementation of plans that unite and align content, sales, community and social.
On-air planning and ability to manage and maximize station's promotional inventory in order to drive viewership and other business goals
3 years of sales marketing experience, with strong consumer marketing experience with a promotion-specific record of success especially in broadcast, cable, digital or agency (marketing/digital/advertising)
Ability to work well within a fast-paced, deadline-oriented, team environment and juggle multiple projects and priorities at once
Professional communication skills, both internally and externally. Personality to quickly build rapport and build professional relationships
Excellent writing skills including presentation development.
Ability to articulate thoughts/concepts fluidly and to analyze/visualize data.
Exceptional working knowledge of MS PowerPoint and Excel
Strong working knowledge of Adobe Creative Suite and other production tools.