Ad Product Designer
Employer: CNN Job Posted: 2/1/2020
Location: New York, NY Job Status: Full Time

Job Description:

We are CNN. THE WORLD’S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need you to help us find the next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

The Job

• CNN Digital is looking for a creative, data-driven individual to help ideate, develop and scale new ideas into incredible products that will drive our digital ad business. The Ad Product Designer will work within CNN Ad Product and be responsible for turning problem statements into opportunities through scalable, user-centric designs.

• A day in the life of this individual spans UX design for internal platforms, developing immersive display or video ad experiences and partnering with Ad Product managers to build and execute A/B tests aimed at optimizing ads to meet user needs and drive advertiser outcomes.

• A qualified candidate will have expertise in prototyping new concepts, overseeing design standards and working within various HTML5 creative platforms to activate complex creative executions. A person who can design elegant solutions to difficult problems while also able to dive in and develop the product itself (60% design / 40% development) will thrive in this role.

• This individual must have strong communication and collaboration skills both within an organization as well as in partnering with external vendors and clients. This position is based in New York.

The Daily

• Collaborate with and provide training to CNN's world class creative studio, Courageous, as we develop scalable, production-friendly ad experiences aimed at driving KPI success for brands
• Work with the Ad Product team on mocking and/or prototyping new ad experiences and platforms
• Own the design aesthetic and templates for CNN's scalable product suites
• Work collaboratively across Ad Product, Planning, Marketing and Sales Departments to generate new ideas and formats to pitch our partners
• Create high fidelity, production ready UX designs rooted in an understanding of our capabilities and objectives
• Work hand in hand with CNN engineering teams through the development of ground-breaking platforms
• Partner with CNN design to understand how advertising can provide utility to our audience
• Analyze product metrics to set best practices and optimize the product portfolio against client KPI's
• Constantly evaluate new processes, platforms and client feedback to drive efficiency and innovation

The Essentials

• You are the type of person who takes risks when looking for novel and creative solutions to complex problems
• 4+ years of experience designing and implementing digital advertising/marketing experiences, interactive web applications, designing transactional or highly interactive user interfaces
• Portfolio showcasing strong creative concepts and solid experience with a variety of industries and deliverables
• BFA/MFA or BA/MA in Communication Design, Graphic Design, Information Design, Interaction Design, Interactive or Multimedia Design or professional experience is strongly preferred
• A degree/minor in Computer Science, Engineering, or related field is a plus
• Fluency with the Adobe Creative suite with a concentration in Photoshop, Illustrator, and InDesign
• Comfortable with coding and supporting HTML 5/CSS3/JavaScript
• Experience in several of the following: designing complex user workflows, decision-support systems, large dataset visualizations and framework-level interactions, information architecture, graphic/visual design, usability research/analysis
• Experience with agile and lean UX methodologies a plus

To Apply:



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