The Account Managers on our team are charged with managing the advertising solutions that are sold by Account Executives. The Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong return on investment.
Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on broadcast television, OTT/CTV (over-the-top/ Connected TV) and online with regular tracking of client audience delivery data and merchandising of TEGNA's comprehensive solution sets.
Primary contact for customers after account activation with full understanding of the clients' needs to provide excellent customer service.
Confirms TV and digital orders are input correctly and aligned with the assigned Digital Strategist's (DS) plan and / or insertion order.
Demonstrates proof of performance for customer campaigns, providing clients with broadcast posts, digital recaps and key insights for upsell opportunities.
Grow accounts by introducing new solution sets, digital strategy and products resulting in additional incremental revenue opportunities without the constant supervision of the AE.
Partners with designated Account Coordinator on scheduled maintenance of contract deliverables; preparing make-good packages and resolving scheduling conflicts.
Works with all departments in the station and TEGNA Marketing Solutions to fulfill sponsorships and promotions.
Works with Traffic Department as necessary to facilitate accurate scheduling of customers' traffic.
Assists with invoicing for digital co-op.
Able to make decisions and solve problems independently on behalf of designated Account Executives.
Understands TEGNA and station's products, processes and services at a high level to benefit client needs.
Partners with Digital Strategist on the execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are accurately booked, trafficked, executed on-time, and regularly monitored to ensure successful delivery and optimization.
Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.
College degree or minimum 2 to 3 years media sales experience preferred
Ability to work collaboratively and transparently across teams, embracing software tools that support the confluence of project and process work
Proven computer (Microsoft Office), oral and written communications skills
Superior time management and organizational skills must be able to manage multiple priorities with confidence, balance and vigor
Strong analytical skills: attention to detail, streamline, analyze, and present data to assist with management reporting
Demonstrate true ownership of multiple accounts, with the ability to solve problems using innovative solutions and sound judgement
Wide Orbit and Salesforce experience a plus