Account Manager
 
Employer: KYTX Job Posted: 1/28/2020
Location: Tyler, TX Job Status: Full Time
 
 

Job Description:

The Account Managers on our team are charged with managing the advertising solutions that are sold by Account Executives. The Account Manager becomes a key point of contact for our clients and coordinates the full efforts of all the internal team members involved in the fulfillment & execution process to help our clients achieve desired business results and receive a strong return on investment.

• Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on broadcast television, OTT/CTV (over-the-top/ Connected TV) and online with regular tracking of client audience delivery data and merchandising of TEGNA's comprehensive solution sets.
• Primary contact for customers after account activation with full understanding of the clients' needs to provide excellent customer service.
• Confirms TV and digital orders are input correctly and aligned with the assigned Digital Strategist's (DS) plan and / or insertion order.
• Demonstrates proof of performance for customer campaigns, providing clients with broadcast posts, digital recaps and key insights for upsell opportunities.
• Grow accounts by introducing new solution sets, digital strategy and products resulting in additional incremental revenue opportunities without the constant supervision of the AE.
• Partners with designated Account Coordinator on scheduled maintenance of contract deliverables; preparing make-good packages and resolving scheduling conflicts.
• Works with all departments in the station and TEGNA Marketing Solutions to fulfill sponsorships and promotions.
• Works with Traffic Department as necessary to facilitate accurate scheduling of customers' traffic.
• Assists with invoicing for digital co-op.
• Able to make decisions and solve problems independently on behalf of designated Account Executives.
• Understands TEGNA and station's products, processes and services at a high level to benefit client needs.
• Partners with Digital Strategist on the execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are accurately booked, trafficked, executed on-time, and regularly monitored to ensure successful delivery and optimization.
• Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.

Job Requirements

• College degree or minimum 2 to 3 years media sales experience preferred
• Ability to work collaboratively and transparently across teams, embracing software tools that support the confluence of project and process work
• Proven computer (Microsoft Office), oral and written communications skills
• Superior time management and organizational skills – must be able to manage multiple priorities with confidence, balance and vigor
• Strong analytical skills: attention to detail, streamline, analyze, and present data to assist with management reporting
• Demonstrate true ownership of multiple accounts, with the ability to solve problems using innovative solutions and sound judgement
• Wide Orbit and Salesforce experience a plus


To Apply:





 



 

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