13WMAZ, TEGNA's CBS station in Macon/Warner Robins, Georgia, is looking for a Digital Content Producer who thrives in a fast-paced, creative environment and has a vision for what news and other content can and should be on digital, social, and streaming platforms.
The person who joins us in this position will have an audience-first approach in producing and sharing 13WMAZ content across all platforms. We operate as one content team in our newsroom, which means the digital content producer will work closely with other content creators including broadcast producers, photojournalists, and reporters.
13WMAZ News Digital Content Producers are leaders in the newsroom. They enterprise and develop quality content that follows the highest journalistic standards and provides a rich experience for our audience. They're storytellers who are plugged into the community, and stand-out when it comes to social listening. Digital Content Producers are all about our audience members whenever and wherever they are, and on whatever device they're using.
Researching, creating and integrating original and multiplatform content, including text, images, video and social media for 13WMAZ.com, the 13WMAZ app and our social media platforms.
Social listening: monitor social chatter and track trending stories via ChartBeat, CrowdTangle, Google Trends, and our social platforms. Report findings to newsroom.
Focus on accuracy and balance in articles and social content through copy editing and training of staff
Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications, and application of advanced social media skills
Use digital and social analytics to inform editorial decisions.
Participate in news meetings and work with newsroom staff in the creation of original digital content.
Writing and producing breaking news stories and launching live streams for web and social platforms.
Understanding and achieving digital goals on Chartbeat, CrowdTangle and Google Analytics.
Demonstrated experience in digital content production
Ability to handle multiple tasks and projects effectively under deadline pressure
Strong written and verbal communication skills
Excellent organization and time management capabilities
High standard of professionalism and accuracy
Ability to work on a team and on a flexible schedule, including nights, weekends and holiday shifts.