The Promotions Producer will be a highly motivated and creative individual. This position will be responsible for producing effective on-air promotional spots, digital marketing and special projects.
Create content to drive engagement on station social platforms.
Responsible for promotional messages across KARK, KLRT & KASN website(s), apps and all social media platforms.
Collaborate with promotions producers to create digital versions of image and special report promos.
Collaborate with digital content team on best practices and insights.
Assist promotions team as needed in breaking news and severe weather coverage.
Promote NBC/FOX/CW shows and specials across websites and social platforms.
Monitor trends in social and digital space and recommend innovative techniques.
Track and analyze effectiveness of marketing messages on social and digital platforms.
Find new and innovative ways to use Social Media and our website to engage with viewers
Additional hours as needed; including evenings, weekends, and holidays.
Additional responsibilities as assigned by management.
Requirements & Skills:
The ideal candidate will possess a proven passion for local journalism and how journalism supports community efforts.
Effectively works in a fast-paced environment meeting tight deadlines.
Experienced with strong analytics and reporting skills.
You speak, gif and meme.
Ability to juggle several projects simultaneously.
Efficiency in Adobe Creative Cloud (Premiere, Photoshop, After Effects)
An eye for detail with spelling, proper grammar, copy writing, and proofreading is a must.
Maintain positive work environment through active team participation and cooperation with co-workers in all departments.
Responds positively to feedback