Media Manager
 
Employer: The Weather Channel Job Posted: 2/10/2020
Location: New York, NY Job Status: Full Time
 
 

Job Description:

This role supports the Director of Marketer Solutions.

Responsibilities:

• Support the WeatherFX product suite, encompassing both standardized off-the-shelf products and customizable solutions.
• This will extend across all TWC properties/platforms and beyond across other media entities and marketing platforms.
• Includes both paid & organic marketing channels spanning down the awareness and conversion funnel and then into CRM lifecycle.
• Work directly with Fortune 100 marketer clients to define their customized implementation of WeatherFX solution
• Work across multiple within marketer's organization, their agency, and internally at TWC
• Conduct analysis both pre, during and post campaign. Partnering closely with Data Science team on weather trigger analysis, and then owning all in-campaign and post-campaign analysis.
• Heavy performance analysis reporting directly back to marketer side clients & media agencies
Pre-Campaign: Engagement & Implementation Consultation
• In a consultancy capacity, work with Fortune 100 marketers to understand their marketing goals/objectives and compile recommendation as to how best leverage WeatherFX product suite to accomplish these goals.
• Work with marketers to identify both macro level marketing KPIs and individual in-channel KPIs. Develop a feasible and implementable plan for performance tracking spanning both on and offline conversions.
• Determine testing methodology to measure performance lift.

In-Campaign: Engagement & Campaign Management

• Work cross-functionally internally on onboard new clients & actively manage initiatives.
• Ensure proper tracking is in place to measure impact/lift of new targeting & products (primarily for when driving offline action/conversion).
• Analyze performance and compile learnings in an easily digestible format.

Qualifications

• Bachelors Degree
• Minimum 3- 5 years of experience in digital media industry and strong understanding of digital marketing and ad tech ecosystem.
• Experience working with ad or marketing tech platforms.
• Extremely strong analytical skills.
• Experience with both micro and macro level campaign and marketing mix optimization.
• Experience with multivariate testing.
• Experience working cross-functionally internally and with client-side teams.
• Comfort working in a fast-paced, dynamic environment.
• Travel approximately 30% of the time.


To Apply:





 



 

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