JOB SUMMARY: As a member of the KRON 4 / Nexstar digital sales team, the Integrated Digital Specialist is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the San Francisco market expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstars digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the intent to advance client objectives.
Principal Duties & Responsibilities:
Meet and/or exceed your digital budget assigned to you by your reporting manager
Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
Establish, maintain and grow meaningful client relationships
Generate new digital marketing services business and grow business from existing clients
Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Be an effective partner with the markets sales team in generating synergy revenue
BA or BS in Business, Marketing, Advertising or Communications preferred
3+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients.
Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Up to date on latest trends in digital marketing service industry
Resourceful, self-motivated and a skillful multi-tasker
Ability to manage account receivables for your book of business
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.