Brand Manager
Employer: Live Nation Job Posted: 2/3/2020
Location: New York, NY Job Status: Full Time

Job Description:

Live Nation Entertainment’s Media & Sponsorship Division is seeking a Brand Manager will play a key role in the management of client sponsorships, programs and activities. They will be directly involved in maximizing the value of client relationships and performance of client’s entertainment marketing programs with a focus on:

• Client Relationship Management & Service
• Program Activation & Performance
• Financial Performance, Budget Planning & Reporting
• Innovation & Growth

Live Nation Media & Sponsorship architects, sells and manages the company’s national corporate sponsorship programs with the world’s most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production. To learn more about our division, check out:


• Manage a portfolio of clients totaling more than $3M in revenue across multiple categories
• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client’s industry and business, impeccable program delivery and client engagement
• Provide timely and professional, responsive service to clients that ultimately exceeds expectations and increases likelihood of program renewal
• Assist with periodic client status calls and/or meetings including the preparation of program reports and delivery of post call reports
• Support the delivery of contractual agreements including planning, execution, measurement and reporting
• Coordinate the planning and execution of key client activations across venues, festivals, promotions, media, hospitality and content programs
• On occasion directly support these activities (i.e. – serving as VIP client welcome host)
• Manage tracking of consumer oriented promotions using assets like Live Nation Concert Cash including program review, clearance and redemption reporting
• Develop basic understanding of LN Digital, Mobile and Social Media assets and work with Planning team to ensure proper execution of sponsorship based media plans
• Coordinate directly with artist management teams to advance artist based events, coordinate all press materials where, gain approvals for artist name and likeness usage by clients, and schedule artist social media activity involving clients among other tasks
• Develop Artist one sheets to educate clients about artists to be potentially used in sponsorship programs
• Gather, analyze and package key metrics, learnings and development opportunities into program recaps that are delivered in a timely manner
• Manage program financials including budget tracking, billing, invoicing, and other relevant financial activities
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
• Support department wide development initiatives
• Additional responsibilities as requested from Manager and/or Senior Management as requested
• Build and manage consumer-oriented promotions (using assets such as LN Concert Cash and flyaway sweepstakes) including program structure, rules and regulations, financial projections, trademark usage, reporting and prize fulfillment


• 2+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
• Experience executing client activations or brand events a plus, work with recognizable global brands preferred
• Record of success delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Success working with cross-functional teams
• Knowledge of consumer and market research with ability to implement into decision-making and management
• Superior project management skills including managing multiple projects simultaneously
• Excellent organization and communication skills – written, verbal and presentation
• A proactive, collaborative and organized working style
• Proven ability to work calmly and efficiently under pressure
• Ability to quickly adapt and adjust projects to new expectations & direction
• Deep curiosity about emerging marketing trends and ability to integrate into client programs
• Proficiency in Microsoft Office applications including Word, PowerPoint and Excel
• Strong passion for music, including knowledge of current/relevant artists and industry trends
• Ability to travel 40% of time or more in season; often nights and weekends and occasionally without significant advanced notice
• Knowledge on using Keynote (and Mac platform) and building client presentations
• Ability to work on a large 8+ person team and collaborate with others

To Apply:



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