Digital Brand Manager
 
Employer: B105.7 - WYXB Job Posted: 1/26/2020
Location: Indianapolis, IN Job Status: Full Time
 
 

Job Description:

The Digital Brand Manager is responsible for the day-to-day management and prioritization of the content on hankfm.com & b1057.com and social media channels, including Facebook, Twitter, Instagram and YouTube. This role is responsible for evolving our current radio web sites and radio station content into multi-platform, live, 24/7 engaging digital media experience. This role develops radio content themes and station brand events into an online lifestyle brand across all digital platforms.

Responsibilities include but are not limited to:

• Collaborate with Promotion Directors, Sales Managers and Program Directors to concept, develop and successfully execute the station content and brand strategy.
• Develop editorial guidelines, calendars and systems for generating a large volume of content everyday.
• Coach and train content creators on using the content management system, social media best practices, blogging, online trends, SEO and more.
• Monitor and hold accountable our content producers for their contribution.
• Analyze and communicate website and social media data to stakeholders.
• Grow key online metrics through analysis and creativity.
• Create and manage station email marketing lists and newsletter
• Design and build creative assets for the advertisement, web and social media use.

Considered candidates should meet the following requirements:

• Creative thinker, innovator, and problem solver.
• Strong sense of brand identity and design. Ability to write copy for multiple “voices” of the brands and their clients.
• Skilled in writing for social media and short form web content
• Understanding of web metrics and ability to analyze them for decision making
• Collaborative teacher that is passionate about growing and educating people in the digital space
• Advanced knowledge of Photoshop and Illustrator & Design skills
• Confidence to communicate in groups and across departments.
• Ability to process information, create solutions and execute ideas in a fast paced entertainment environment
• Intense work style with the ability to manage complex situations and high volume of work.
• Team player who can wear many hats and always be apart of the solution.
• Effective interpersonal, listening, writing, and presentation skills
• Ability to work occasional nights and weekends
• Knowledge and passion for digital media, news, pop culture, social media, sports, Indianapolis, events and promotions
• Ability to focus, work under pressure, and deliver quality results under tight timelines

Education/Experience:

• Bachelor’s degree or equivalent experience
• Three to four years related experience and/or training; or equivalent combination of education and experience required

Additional Skills / Preferences:

• Highly motivated individual, competent and accountable for individual work
• Desire to work within a goal-oriented team environment
• Ability to shoot and edit video
• Proficiency in Adobe Premiere
• Google Analytics & YouTube Certifications
• Email Marketing experience
• Project management software, specifically BaseCamp
• Social media management tools, specifically Sprout



To Apply:





 



 

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