WCSH 6 is seeking a Digital Sales Specialist (DSS) to join our sales team. This position works strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance. The DSS must have expert knowledge of digital marketing including social media, SEO/SEM.
Digital order entry with high level of accuracy.
Request, update and monitor digital creative scheduling.
Execute creative development for all digital advertising.
Manage the startup process for digital campaigns including participation on all campaign onboarding calls.
Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance.
Report monthly metrics and campaign results to the account managers and assist account executives/account managers in interpreting the results to the client.
Manage and communicate inventory sell through percentages and avails to staff for all digital solutions.
Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite.
Work as a liaison with 3rd party vendors (G/O Digital, Collective, Premion).
Reconcile / audit 3rd party billing (G/O vs WO).
Attend client campaign recap meetings as the digital fulfillment expert.
Other duties as assigned by LSM and or DSM.
Minimum 2 years of account engagement in a professional, fast paced sales environment.
Ability to work effective as part of a team and independently.
Ability to handle multiple tasks and projects effectively under deadline pressure.
Ability to effectively solve problems.
Creative and able to adapt quickly to change.
Position requires strong written and verbal communication skills, as well as strong organization and time management.
Familiar with SEO, SEM, Social Media, targeted display, mobile and video marketing strategies
Extensive knowledge of Microsoft Office
Proven track record of exceeding expectations