KYTX-TV, a TEGNA owned company, and the CBS affiliate in Tyler Texas, is looking for an Account Executive to join our team. The Account Executive develops new core and digital revenue, focused on the customers total sales solutions. Retains and grows existing community/client initiatives through insight proposals and partnerships, proof of performance, and maximizing station revenue potential and goals. The Account Executive is also responsible for an existing list of active accounts that have great opportunity for growth. This position offers a unique compensation plan based on a salary, commission, and bonus structure limited only by your sales skills and work ethic.
In this role, you will:
Create a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
Develop total advertising solutions for new customers that deliver results to their customers.
Upsell current customers by providing proof of performance and solid results.
Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
Conduct Needs Analyses and account reviews to uncover the customers most essential needs.
Possess a deep understanding of local and regional business vertical segments and constantly seek to learn more.
Able to demonstrate product knowledge and value to their customers.
Able to explain the benefits of Digital and its integration with TV, in tandem with digital personnel.
Effectively negotiate with customers to meet a winning return on investment.
Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
In collaboration with Account Manager, create and deliver influential presentations to clients.
Use CRM to manage day to day activity, build a pipeline and ensure execution.
Use CRM tool for projections, weekly.
College degree preferred
Minimum 1-2 years business to business sales experience
Proven record of sales achievement
Ability to think and lead strategically
Skilled in working independently and as part of a team
Proven problem solver and researcher
Effective driver of integrated revenue (Television plus Digital)
Excellent interpersonal and Communication with the ability to communicate effectively, oral and written
Reliable transportation; must be able to provide proof of auto insurance
Able to lift and carry up to 10 pounds (laptop, client files, etc.)