Director, Digital Media Analytics
Employer: Sirius XM Radio Job Posted: 2/10/2020
Location: New York, NY Job Status: Full Time

Job Description:

The Director, Digital Media Analytics plays a key role in providing online marketing insights to clients through ongoing analysis and reports. Additionally, there will be testing and optimization to ensure maximum efficiency of marketing spend. This role will partner with the Digital Strategy and Media teams to interpret results and make strategic recommendations on who to be targeted and the best method to target them to help fuel subscriber growth. This position provides significant strategic value to our teams and our clients. It requires not only quantitative data analysis skills but a true passion for data and the relevant information that it can provide.

Duties and Responsibilities:

Define logical data model and data visualization
Maintains reporting schedules for weekly and monthly reports as well as provides prompt and accurate responses to ad-hoc client requests
Draws insights from those reports using a variety of tools and analytical approaches and partners with Digital Marketing team to recommend the best strategy
Integrate and analyze data from all forms of online media including paid search, natural search, display and social media
Own reporting from the multi-touch attribution platform and where possible integrate source data from platform with internal data
Implements and designs A/B testing and possesses statistical foundation needed to determine population sizing and interpret results
Disseminates information to Digital Marketing teams regarding marketing performance and ROI
Leads meetings to review results

Supervisory Responsibilities:


Minimum Qualifications:

Bachelor's degree and/or equivalent relevant expeirence required
8+ years of experience in digital analytics with vast industry knowledge of best practices, in both marketing tactics and data/analytical approaches

Requirements and General Skills:

Ability to pay attention to detail and be organized
Ability to work independently and in a team environment
Good public speaking and presentation skills
Interpersonal skills and ability to interact and work with staff at all levels
Excellent written and verbal communication skills
Ability to project professionalism over the phone and in person
Ability to handle multiple tasks in a fast-paced environment
Commitment to "internal client" and customer service principles
Willingness to take initiative and to follow through on projects
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
Must have legal right to work in the U.S.

Technical Skills:

Demonstration of an understanding of digital data and marketing mix
Understanding of web analytic systems (such as Omniture, Google Analytics, WebTrends, and Coremetrics) and online advertising systems (like AdWords, adCenter, DART/DoubleClick, and Atlas)
Ability to determine appropriate sample size and confidence intervals for A/B testing
Knowledge of statistical packages (such as R, Python)
Knowledge of SQL
Excel data manipulation skills (pivot tables, VLOOKUP, SUMIFS)
Thorough knowledge of MS-Office Suite (Word, PowerPoint, Access)

To Apply:



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