The Skills Needed for Entertainment Public Relations Jobs

This article is a guest contribution from public relations specialist Savannah Marie

entertainment publisc relations jobsMore than ever before, people want to hear and be heard. From international affairs to what their neighbor is eating for lunch, people hunger for knowledge, and relish sharing their own stories.

As a result, people are making their own news and launching informational outlets all the time.

Entertainers, specifically, need to be constantly spewing information to the public. It’s a full time job to keep the people informed, and so they turn to professionals for assistance, making public relations a rapidly growing industry.

The Bureau of Labor Statistics estimates a 23 percent growth in employment within all of public relations between 2010 and 2020. This should create about 58,200 jobs, making it a good industry to consider for employment.

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However, not everyone has what it takes to make it in the roaring world of raging clients, public images and cutthroat competition. In entertainment, the clients can prove a very particular breed with very particular needs.

If you’re interested in entertainment public relations, here’s what it takes to thrive in the business.

Great Communication Skills

Exceptional written and verbal communication skills are necessary in entertainment public relations. Whether you’re pursuing a publicity or communications career path, you will need to write often.

Blog posts, press releases, emails – these are the tools of the trade.

entertainment public relations careers

Entertainers need a professional by their side to help steer messaging and public image (Photo Courtesy: PRdaily.com)

Being able to express your thoughts with clear, concise and error-free writing is of the utmost importance. If you produce anything with grammatical or spelling errors, people will question your authority.

Verbal communication skills will help immensely when talking to colleagues and clients. No potential client will want a poor communicator spearheading their public image. If you’re planning an entertainer’s events or putting out a statement, keeping them out of the loop will make your relationship suffer.

It will also taint your image as a professional, and certainly won’t attract clientele.

Build Good Rapport

In addition to having communication skills, you want to have some people skills.

Building relationships in entertainment public relations is an incredibly important aspect of the job. You want clients to respect you, and you need to know what people generally want. Getting a good, lasting message across to a huge audience will be tricky if you don’t understand people.

In order to build and maintain a good relationship with clients, you need to keep an open mind.

Different people are going to want different things, and you should be prepared to deal with diversity. No matter how diverse your clients are, all good relationships are built upon the same concepts, trust and mutual respect.

You Have a Backbone – Use it!

While building a good relationship with clients is important, your values and opinions should not be thrown to the wayside in order to keep your relationship alive. Entertainment public relations requires confronting hard conversations on a regular basis. You’re going to need to be 100% honest with clients.

Be upfront if and when they stray from the message or need to hear potentially offending news. Hiding truths in fear of confrontation or fear of offending will only hurt you in the long run.

The job of public relations professionals is to connect clients to the public in an appealing way. If you’re dealing with a client in a difficult vertical, like a construction equipment dealer, that needs support, you need to be courageous and bold in crafting a brand and getting the public on board with it. This takes legwork and confidence, and if you’re backbone is weak, your job as well as your client’s will suffer.

You also need to be comfortable saying no.

You don’t want to back something, whether it’s big or small, that you don’t believe in. If you and a client really fail to see eye to eye, you should be ready to evaluate the status of your relationship.

Jobs in Public Relations

There are different roles within entertainment public relations, like publicity and communications, as I mentioned before. Those in publicity are responsible for generating news about a particular group or individual. If an entertainer has no audience, what’s the point in entertaining, after all?

Individuals working in communications work to ease or control messages going out to the public. If, for example, a client has a “bad news” day, communications people will work to ease the blow to the client. As there are many more positions within Public Relations, I encourage you to check out the link above to peruse a longer list.

Regardless of your role in entertainment public relations, you will definitely benefit from the qualities listed above.

If you lack one, in fact, you may find that public relations is not the industry for you. But, if you practice these aspects in whatever you’re doing, you can set yourself up for a successful career in public relations.

 

entertainment public relations jobsSavannah Marie is a PR specialist with a degree in public relations from Tulane University.

She is passionate about PR, coffee and blogging. Connect with her on her blog, Mixios, or follow her on Twitter: @savfmarie

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About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.

Comments

  1. I’m going into my freshmen year of college to major in PR. My hope is to be an entertainment PR. I’m thinking about double majoring in advertising and double minoring in entrepreneurship (in hopes to be a band manager AND PR person) and digital media.

    Should I double major with advertising? Will that help me in any way in the entertainment PR industry?

    • Ashley Lynn says:

      Hi Lacey!

      I am Vice President of PR at USF, and personally found that majoring in a broad topic, like Communication Studies, to be extremely beneficial in my role. Since communication has such a large demand these days and goes hand in hand with PR, majoring in it is impressive and useful in the industry. I then decided to minor in PR in order to narrow in on my Communication focal point. However, I would highly recommend not both double majoring and double minoring! Doing one is going to pile a huge load onto your plate, let alone two doubled up topics. Try a major and minor first until you get involved on campus (which is HIGHLY recommended) and find your comfort zone before tackling a double major or mine AND a minor itself.

      Hope that helps!
      Best of luck!

  2. Cindy Marcus says:

    I am very outgoing and easy to work with. I love working with people and I’m an enthusiastic person.

  3. Cindy – Those are important attributes in the entertainment industry – best of luck! – Brian

  4. Hi Cindy

  5. Kishore kumar says:

    Actually I need to know, what are the additional skills that I need to work further for public relations? any reference material or the proper communication is more than enough?
    Freshly I completed my public relation graduation from college this year, I am sitting alone and thinking about my public relations Carrier, how can I make the step? What is the first step?
    I have a skill to interact with people very easily, I have some portfolio also, but its comes to professional part, how can I make a move in public relations industry.

Trackbacks

  1. […] they are looking for someone with a vision and drive towards their future. If you want to get into entertainment public relations, music promotion or publicity, this is a great first […]

  2. […] his article The Skills Needed For Entertainment Public Relations Jobs Brian Clapp highlights some of the aspects needed to work in these jobs, but to honestly be a […]

  3. […] or product that you’re representing. Long hours are typical, especially if you’re working in entertainment or crisis PR – but it’s pretty juicy stuff. At the end of the day, your clients rely on you to […]

  4. […] some research I came across the article The Skills Needed for Entertainment Public Relations Jobs that has given me insight on how to continue to push towards my public relations goals within the […]

  5. […] Some of the characteristics include communication skills, people skills, and using their backbone (Clapp, 2014). Having good communication skills in important for getting a message heard and understood. Being a […]

  6. […] that you’re representing. Long hours are typical, especially if you’re working in entertainment or crisis PR – but it’s pretty juicy stuff. At the end of the day, your clients rely on […]

  7. […] audience because their audience is what progresses their career. According to Clapp, B., (2014) “Those in publicity are responsible for generating news about a particular group or individual. If an entertainer has no audience, what’s […]

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