The “Glamorous” Life of Entertainment Public Relations

This article is a guest contribution from pubic relations specialist Savannah Marie

entertainment public relations

Life in entertainment public relations is not all red carpets and parties

To a bystander, the entertainment industry seems like a world filled with celebrity encounters, red carpet parties and limousine rides. Those perks can become available to people who achieve high levels of success, but in order to even have a chance of reaching that status, it’s almost always necessary to do a substantial amount of legwork that’s closer to grunt work than glamour.

Keep reading to get some insider tips that could help you feel more prepared for a career in a field that can certainly be gratifying and exciting, but is not without its shortcomings.

Big Work, Little Pay

In many industries, internships are a common way to get your foot in the door and prove your worth. In the entertainment industry, especially in entertainment public relations, there’s a particular emphasis placed on the opportunity to do something that wouldn’t be possible for an average person.

That often means even if you’ve spent years doing voluntary work while promoting a band in high school, likely all those hours of hard work still won’t mean you can go straight into a paid career.

Making Ends Meet 

Think of the entertainment industry as a real-life reality show. Those who are willing to go the extra mile, even when that means having nothing to show for it, are more likely to eventually get noticed.

To be on the safe side, do like your parents have probably advised and have some sort of backup plan in place to support yourself while in the process of impressing industry bigwigs. But remember to keep your eye on the big goal, if you spend too much time planning your failure you’ll begin to see doom as your reality. Or if you get too comfortable in your newly promoted managerial role at Starbucks you can start to lose motivation for your true vision.

Having a backup plan is smart, crafting a path to defeat is not.

entertainment public relations

Having a back-up plan is smart, getting comfortable in a job that doesn’t fit your career goals is not

Be Professional Even When It Seems No One is Watching

Early on in your career as an entertainment public relations professional, you’ll almost certainly be surprised at just how broad superiors consider your job duties to be. When you were in school taking university courses about how to write a solid press release, it probably never crossed your mind that you’d soon be tasked with standing outside in the rain to keep people from going into an area that’s reserved for an entertainer, or perhaps being sent to grab lunch for a member of an artist’s security team.

No matter what you’re asked to do, work hard to maintain a professional attitude and be as pleasant as possible, even when your responsibility is anything but fun. You never know when someone might take notice of your diligence and decide you’re a standout individual who definitely deserves a shot at something better.

My favorite response when I ask someone to do a task that needs doing, but may not be glamorous,  is a simple “I’m on it”. That makes my life easier, and makes me very appreciative of their attitude.

Build a High Tolerance Level

If you finally get to the point where you’re permitted to interact closely with famous people, don’t be surprised if it involves fulfilling their often-extravagant lists of requests. These are called riders, and they may ask for items ranging from a platter of deli meat to a treadmill swimming pool that’ll help a requester stay limber and cool-headed just before facing a crowd of thousands.

Rather than scoffing at what some people have the gall to ask for on such short notice, keep a smile on your face and aim to do the best you can to meet or exceed the expectations of your superiors. Again, the goal is to prove you’re willing to go above and beyond in your job when others might give up and look for another career.

Believe in Your Work

entertainment public relations

Try to do work that matters to you, even if that means representing an indie band you love… but can’t pay you what you are worth

By now, you might be ready to take some frequently dispensed advice and decide you’re not cut out to work in entertainment public relations after all. But, if you’re still reading and feeling stirred by a desire that won’t be silenced, keep one last pointer in mind.

Always strive to work with people who arouse your passions, even if it results in ventures that aren’t immediately profitable.

For example, maybe you stumbled into a bar one night and happened to hear an impressive but little-known independent band who ended up asking you to work on their album release campaign.

Accepting the offer may mean you get much less than your usual rates, but if you truly feel a sense of satisfaction from what you’re doing, that could end up being more beneficial than monetary compensation. Then, even if you’re stuck fetching coffee for music video directors or hanging flyers on bulletin boards around town, you can still cultivate an inner joy that comes from knowing that what you’re doing at least matters on a personal level.

 

entertainment public relations jobsSavannah Marie is a PR specialist with a degree in public relations from Tulane University.

She is passionate about PR, coffee and blogging. Connect with her on her blog, Mixios, or follow her on Twitter: @savfmarie

 

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About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.

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