Four Changes to Your LinkedIn Profile That Will Help You Score a Job

This article is a guest post from social media and tech strategist Camille McClane, you can read more of her work on her blog

linkedin profile changesA LinkedIn profile is getting close to being on equal footing with a traditional paper resume.

With LinkedIn increasing in popularity of use, at over 200 million users and growing, it’s becoming the authority in online business-to-business networking and the primary way of displaying an online resume for individual professionals.

So as one of those professionals, what can you do to take advantage of this growing phenomenon? It’s simple enough to set up a LinkedIn profile, but how do you really take advantage of the platform and optimize it for actually finding work?

Though LinkedIn is easy to use, making it work for you involves the same kind of care and attention that a paper resume requires.

You’ve got to do some tweaking, some fine tuning and you’ve got to follow a few basic rules.

Four Changes to Your #LinkedIn Profile That Will Help You Score a Job Click To Tweet

Here’s what to keep in mind:

1. Balancing Detail of Information

Just as with a paper resume, you need to strike a balance between providing detail and work experience, but also not inundating people with paragraphs and a ton of reading. You want people to be able to understand what your experience and qualifications are in the shortest amount of time possible.

That said, only include the most important and pertinent information to your job description and past job experience.

For instance, a young filmmaker with a Bachelor’s degree would be better to include his or her internship experience and particular skill sets (if you’re an editor, do you have experience with Adobe Premier and Final Cut Pro? If you’re a screenwriter, does your proficiency lie in Celtx or Final Draft?). Listing these skills and past experiences that directly relate to the field and career you’re pursuing is vastly more important than listing the two years you spent working at the local pizzeria while in college.

While it’s great that you held down a job for two years and shows mettle, you’d utilize the space better by showcasing that internship at a film studio you did over the summer, or the SteadyCam certification you’ve received.

If possible, go line by line in bullet point fashion so people can quickly see the highlights of your skillset.

2: Having a Professional Picture

The photo you use for LinkedIn probably shouldn’t be the same one you use for your Facebook page.

It should be professional, astute and of a high enough quality for people to be able to easily recognize you and see who you are. For those who don’t know you, your profile photo is the first impression that they’ll have of you and anything that’s oddly cropped, grainy or just plain unprofessional looking isn’t going to work.

Avoid the following types of photos:

  • Poor-quality or low resolution
  • Cropped out of a group photo
  • Unprofessional or recreational photo

It’s better to be dressed in business casual for your LinkedIn photo, so if you can get someone to take a picture specifically for that purpose, it’s absolutely worth the effort.

3. Filling out Every Section

When you first create a LinkedIn profile, there’s a lot to fill out and it’s advisable to make sure you get to all the basics. Current job, past work experience, summaries for each, education and skills should all be filled out.

You’ll have the option to add work in the form of documents, videos or images. While that’s helpful if you have work to produce, it’s not entirely necessary. You’ll also have the option to follow groups, join groups or add contact info, all of which are helpful, though not critical for your profile to really work for you.

4. Endorsements

According to Forbes, endorsements don’t carry much weight with recruiters and employers, at least for the moment. Recommendations on LinkedIn are far more genuine and favorable to someone who could potentially hire you; though you have little control over either.

So while endorsements aren’t a major issue right now, it’s still something you should pay attention to for the future.

Make sure that your skills list is updated and if people endorse you for something that you don’t want to be endorsed for, you can actually go into your profile editing page and hide the endorsement. This can be handy for write-in endorsements, or when people endorse you for outdated skills that you haven’t had the chance to delete.

As Good as a Resume

LinkedIn profiles definitely have the potential to score you a job and get you in touch with other companies and professionals. This means it’s well worth your time and energy to work through the finer details of your page and make sure that it’s optimized for ensuring employers take notice.

Once you’ve optimized your LinkedIn profile, don’t forget to join industry relevant groups like the Entertainment Careers Group actively managed by WorkinEntertainment.com.

camille mcclaneCamille McClane is a tech and social media enthusiast with a passion for writing and researching. She is also an avid entertainment nerd and enjoys consuming as much media as she can in her spare time!

Camille is also a frequent contributor for HostPapa, a mecca for social media strategizing. She hopes you enjoy this article!

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About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.

Comments

  1. I have more of a question than a comment: how do I ensure that you have access to my LinkedIn account?

    • LinkedIn profiles are public, but if you want to communicate with a person, you need to make a connection offer and have them accept. Hope this helps – Brian

    • LinkedIn profiles are public, so I can see it just fine…but if you want to communicate with someone via LinkedIn, you have to make a connection and they have to accept it. Make sense? Brian

  2. My LinkedIn account.

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