Entertainment Industry Top Ten of the Week for September 6th

Entertainment Industry News

If digital advertising rates can approach network rates, expect the emphasis on digital to expand

When cable TV came to the forefront it was going to be the death of network TV. Then it was satellite, and then it was DVR’s… now it is digital.

The next generation of viewers, the Millenials, watch their shows primarily online, so they belief is digital will be the end of network television as we now it.

And I ask… so what?

In an interview earlier this week, CBS CEO Les Moonves was discussing their recent agreement with Time Warner Cable, who they had been in a large scale dispute with. Lost amongst the midst of a long interview was this quote:

“I’ve been hearing about the death of network television and the death of our product. That’s not happening. It’s just changing. At the point—and that point is coming very soon—where the advertising [rates] online will be the same as they are on the network, we don’t care where you watch the shows.”

And there is the headline. Within 3-5 years digital advertising rates will approach the network rates.

What does this mean for you? Well, if digital pencils it’s only going to get bigger from here, I think it may be time to make sure you have the digital skills necessary to compete.

As always the articles featured here are in no particular order, and if you have a suggestion of a blog we should include in our future Entertainment Industry round-ups let us know in the comments!

Moonves says Digital Rights Worth Fighting For: Here’s the full article

Wearable Instruments Create Music Without Knowing a Lick of Theory: Very cool article form SoundCtrl’s Carolyn Heneghan on the new wave of musical instruments controlled by motion. Very organic creations, without any true music experience.

Three Promotional Techniques that Really Help Build a Fanbase That Not Enough Musicians Employ: Musformation’s Jesse Cannon highlights three techniques musicians can employ to build their fanbase – some very cool thoughts here.

entertainment industry news

As a costumer you often help heartthrobs in skivvies get dressed – but you have to be professional about it (Photo Courtesy: Don’t Shoot the Costumer)

Watch Where you Stick That Pin: Dawn Leigh Climie of Don’t Shoot the Costumer provides yet another in-depth piece explaining the real in’s and out’s of celebrity fittings. It’s fabulously interesting and full of great tips for anyone interested in fashion. Being that I’m not all that interested in fashion, I figure it may help me understand what is going on when my wife watches Project Runway.  Brownie points!

Paying Your Dues: Hollywood at Heart Jason Hariton, writing for Hollywood Journal, reminds us all that for every A-list star in Hollywood there are about 11,000 union and non-union production crew, writers, cooks, laborers, technicians, propmakers, hairstylists, makeup artists, vendor reps, construction workers, drivers, extras and freelancers.

Time to recognize the effort they play in bringing you entertainment.

Don’t Fake Your Social Media and Digital: Loyd Ford, writing for Radio Ink, leverages a satirical post on the Onion.com to make a social media point – provide real content to build your digital business, not manipulation of the audience.

From Screenplay to Cinema: How the Short Film “BOMBSHELL” was Made: I’m a TV guy, but I’ve always been fascinated by the film process. In my neck of the TV woods we churn out daily programming, in film you take months to create a singular product. The process has so many layers and moving parts I find it fascinating. I was lucky enough to convince screenwriter Michael Bruce Adams to write a first person narrative on taking his latest screenplay from concept to final product.

How to Become a Radio Host: Tips from a Morning Show Maverick – Rick Rumble does something on the radio you just don’t hear much anymore – he engages with the audience. His morning show in Norfolk, Virginia doesn’t play the hits, it features a panel of contributors entertaining. The radio veteran has some incredible advice for anyone looking to break into radio.

Customer Questions That Can Save Local News: According to Brandon Mercer of Radio, Television Digital News Association (RTDNA) people are watching more television that ever…they just aren’t watching local news. Mercer has some really great ideas on how to save the business model, anyone interested in TV news needs to read and really think about his ideas.

Back to School: High School Clubs That can Help Your Career: Katie Reilly of the blog ‘Intern Like  Rockstar’ goes deep in her analysis of high school clubs that can lead to future workplace success

That should do it for this week – as always if there is an entertainment industry blog we should be featuring in our next roundup let us know in the comments!

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About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.

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