Entertainment Industry Top Ten of the Week for Sept 19th

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The concept of ‘Water Cooler Content’ is something extremely unpredictable

One of the most overused cliches in Television is creating ‘Water Cooler Content’. This phrase has been uttered (at me) for years and I always found kind of annoying to be honest.

The idea is, it’s the job of content people to create topics that people will talk about together at work the next day, as they apparently fill up their collective BPA free water bottles. But the truth is, knowing what people will talk about the next day is like trying to understand the actions of a four-year old hopped up on sugar, they aren’t always rationale.

It also seems a little to squishy to me. I would be tasked with writing reviews of employees based on S.M.A.R.T goals (Specific, Measurable, Attainable, Relevant, Time-Bound) but then be told by my superiors to create “Water Cooler Content”  – how is that specific or measurable? My goals just turned into ART.

I guess the goal of ‘Water Cooler Content’ makes sense for all aspects of the entertainment industry, but it’s rooted is some false understanding of human behavior. People watch videos of cats for hours and teenagers breaking their legs while doing stunts, someone explain to me how behavior is predictable?

For me Television always has been rooted in telling the best stories you can, connecting on a human level, listening to your audience needs and praying they’ll come back again and again. If they talk about it at the water cooler, or the Doritos machine, is just an extra stroke of good luck (not that we will ever know that they are (i.e. not measurable!)).

This preamble was inspired by the first article in our top ten this week – Local News Tops in Driving Conversation (more than social media) – maybe it’s all that talk about the weather? My rant is complete, I hope you talk about it tomorrow at the Water Cooler.

As always, the top ten articles of this week in the entertainment industry are in no particular order and if you know a blog we should keep an eye on for inclusion in future editions please share it in the comments below.

Local News Tops in Driving Conversation: A recent TVNewsCheck research study indicates that TV is three times more likely to spark discussion than digital media. See the rant above if you want more vitriol.

When Your Product is Struggling All You Need is an FM Signal: The NAB (National Association of Broadcasters) Radio Show is going on this week and the big buzz has been acting FCC cariwoman Mignon Clyburn’s discussion on the dilemma facing the AM band. Check out Radio Insights thoughtful write-up on her address.

Are You On Board with HD Radio?: Another big topic at The Radio Show is the continued push for HD radio – according to this interview Auto manufacturers are on board… but what about consumers?

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Do you care about HD radio? Share your thoughts in the comment section

Do you care about HD radio? I’m curious what people think so please let us know in the comments below.

How Digital Advertising Impacts TV Jobs: The common belief is that the popularity of digital platforms as a new viewing habit (think watching TV on iPads & Smartphones) just adds to the bottom line of TV networks. Not exactly. There is a disconnect between digital advertising and the overall bottom line of TV networks as explained by WorkinEntertainment.com Director of Content, me.

TV Exposure Drives More New Customers To Brands: According to research by TiVO Research and Analytics, TV drives more new customers to make sales, while digital media gets more business from existing customers. That is a very interesting distinction. Sounds to me like a good reason for cross platform campaigns.

Video: Skills That Are In Demand for Radio Jobs:  I always look to present new ideas instead of just rehashing the tried, true and constantly written about. I spoke with radio consultant Fred Jacobs recently and I asked him what are some skills that are needed in radio that stations need but  no one seems to be filling? He gave me three skills that are in demand, but scarce.

Film Financing Cliff Notes: Top Tips from Industry Investors – Laura Gamse from NoFilmSchool has an incredible synopsis of the recent IFP Film Week roundup where investors and financiers provided strategies and tactics for low budget films to rake in some dough. This is a part o the entertainment industry I wasn’t very familiar with, but after reading felt much better educated.

Three Critical Mistakes Independent Artists Make With Release Dates:  Three very well detailed pieces of advice from James Moore of Independent Music Production,  a true road map for smaller artists to follow and incorporate into their music release pattern.

How Musicians Are Using Vine to Promote New Music: Who doesn’t love the intersection of technology and music? I’ll be honest I predicted Vine would be a flop, an add on to a popular social media avenue that no one would use. Turns out musicians are adopting Vine for promoting 6 second versions of their projects, charities and media appearances…all you need is Katy Perry and boom Vine works.

Eight Semi-famous People Actually Worth Admiring For all the Hollywood bashing that goes around the A-listers, Hollywood Journal does a great job highlighting some lesser knowns that are worthy of your time and admiration.

That’ll do it for this week in the entertainment industry,  if you know a blog we should keep an eye on for inclusion in future editions please share it in the comments below!

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About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.

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