What Does the Future Hold for Broadcast Radio Jobs?

Radio jobs represent one of the most popular segments on WorkinEntertainment.com, but now seems like an appropriate time to ask and answer the question, “Is broadcast radio a dying medium, headed for a fate similar to newspapers?” Our Director of Content, Brian Clapp, investigates in this short video:

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Video Transcript for “What Does the Future Hold for Broadcast Radio Jobs?”

Brian Clapp, WorkinEntertainment.com Director of Content: This is the start of that awkward conversation, that you know you have to have…but you kind of dread bringing up and hope it will just go away. The conversations starts like this:”Is broadcast radio a dying medium?”

The reason it’s such an awkward talk to have is because one of the pillars of our site is promoting radio jobs and jobs in the radio industry, now of course we have jobs in internet radio, podcasting and streaming – all the technologically advanced segments of broadcast radio.

But broadcast radio jobs are is still a big percentage of our site and more importantly our lives. Now is the time to wonder, is broadcast radio going the way of newspapers, continually eroding in market share, and therefore pursuing a radio job akin to hopping on the Titanic?

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Radio’s future depends on what it can deliver that other mediums can’t – namely, personality and connection. (Pictured: Jackie Morales from 101.5 Jamz Radio in Phoenix)

I set out to answer this question by talking to radio executives and those who work in internet radio, streaming and other new media sources. I asked broadcast radio executives – where are you headed as an industry? can you rebound? can you still gain market share rather than falling off in competition with other entertainment sources? And then asked the and the new media executives the same thing, but speaking in regards to their broadcast radio competitors.

The broadcast radio executives were defiant, and you can’t exactly blame them – saying “I started in this business 25 years ago and people said it was dying then, now 25 years later people are saying we are dying again, but we’re still here!” Perfectly valid reasoning, and reason to believe they are still going to exist into the future.

What I found really interesting was in talking to the competition, they said all of the smart young minds are coming to their side and that is where innovation is taking place. They admitted broadcast radio still had a huge and impactful role, but innovating minds aren’t gravitating in that direction.

I hear that and I think – opportunity.

I believe broadcast radio still has a captive audience that it can tap into, but it needs young innovating people to push the envelope in the broadcast media world. The radio executives also said some of the changes they have made recently have had huge impacts – listener driven radio stations where the audience is controlling the playlist and playing DJ has been increasingly popular in some large markets. Sports radio stations have grown in exponential numbers, coming off the AM dial and coming up to FM – they’ve had huge growth over the last few years. And there is still a great desire for smaller market local stations, that can cover events and local news on a hyper local level.

Radio still has a huge role in our lives, what it needs are young innovating minds to keep pushing that side of the radio industry – so where do you want to go? Pursing a radio job still makes a lot of sense!

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.


  1. Sheila Mart says:

    I would like to know if I might be a viable candidate for broadcast radio. I am an actress – have been for many years – and have a trained voice. If required, I’d be happy to send you my resume and a CD – which is also visual.

    I look forward to hearing from you.

    Sincerely, Sheila Mart.

    • Shelia;
      We are always looking for good talk show hosts …but….Actors are always waiting for a script and a talk show host writes their own, sometimes everyday. And very few actors types have any experience in writing.

      Comedians are better but they usually can only do 7-10 minutes and get totally lost when they have to fill an hour show
      Also i find very few people know how to use Google Search…no kidding because you are always on your Iphone texting and using Apps.

      So that’s my advice learn to be very good at google search (or pay people like us to teach you) and you will be far ahead of your peers…..

  2. Rob Layton says:

    I have send demos out and done an audition for station. I have a blog site and a youtube channel, but no break as of yet.


  1. […] happened recently when I posted a video on the future of broadcast radio – one person responded in the comments section mentioning they are an actress who wants to be […]