Video: The Skill the Entertainment Industry Needs you to Have

We stay up on employment trends in the entertainment industry, and try hard to share what we learn with you, our audience. In this short video Director of Content Brian Clapp shares what he has learned recently about a skill missing from most entertainment industry job applicants.

Video Transcript for “The Skill the Entertainment Industry Needs you to Have”

Brian Clapp,, Director of Content: I did a video recently where I discussed where the jobs are in the entertainment industry, and when you really study it you find entertainment jobs are not as prevalent in the glamour positions of actor, producer, radio host – all that fun stuff. Most of the entertainment jobs are business related – marketing, promotions, publicity, sales.

Wit that in mind,  I went out and I asked a bunch of entertainment industry executives, ‘when you are hiring, what is the skill that job applicants are missing for these business type entertainment jobs?”

And they all came back with the same essential answer – writing and communications skills are lacking in today’s job applicants.

I can’t understand why that is, considering that the entire focus of our education system seems to be on writing constantly. My daughter is in first grade right now and she seems to be writing non-stop, I remember in college writing paper after paper after paper.

The fact is, somewhere in our system writing and communication skills are being lost – so you need to ask yourself the question, “do you have strong writing and communication skills?” If not, you need to figure out how to get them.

Every job you have no matter what side of the entertainment industry you are in, you will have to write and communicate with a big group of people. Especially at large entertainment industry companies where you need to get a lot of people moving in one direction. You need to be able to articluate yourself, sell yourself, and express what needs doing.

It’s a facet of every job you will ever have.

So learn how to write and how to communicate or else your entertainment job search  is going to be tough.

entertainment industry entertainment jobs

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.


  1. Good writing is simple: Concrete nouns and active verbs.

  2. Anonymous says:

    This essay while informative is not explicit. It does state what writing skills one must obtain. Are they referencing grammar, punctuation, proof reading, skills, or communication in the broader sense of the word. For instance, if you are marketing something, I imagine you would need to proofread an advertisement. Wouldn’t that job been done by an editor? If not, these skills can be taught rather quickly. The advancement of technology has brought us many wonderful things but some “skills”, have been lost by the spell check generation. These are called micro skills in ESL, English as a Second Language. Now, I can only presume that marketing would involve knowledge of the target market and technilogical savy. However, If you believe in a product, and it had merit, it shouldn’t be hard to market it. (Yes, that is a dangling infinitive.) However, if you do not have access to new technical divices, and/or clear direct instruction on how to use them you might be temporarily confused. What is the interns, or other interested parties, background, educational level and learning curve. Are they motivated? How fast can they learn? I imagine learning how to present ones self can be learned. Creativity is difficult to teach, although not impossible, however natural and innate ability are most certainly gifts. For instance, some people love to dance, but if they don’t have the proper frame they will not be able to be professional dancers, in the classical sense. Now if someone had natural ability but had not had access to proper instruction that is a separate issue. Are they lazy, or is it all more complicated than that. After all, Einstein, flunked first grade. In my opinion, mentors are desperately needed in every field. Unfortunately, many professionals pick and choose who they share their knowledge with. Are people playing favorites? Are they picking the winners and loosers based on political affiliations, religion, race, educational level, or personal preferences. It is all very mysterious and seems to be more about presentation than substance. I wonder, can’t we have both? I read an article recently that if someone can figure out how to brand something then they will be very successful. I’ve figured out the brand part but I am lacking the nuts and bolts of how to market myself or the things I am passionate about. This shouldn’t come as a surprise. No, the best do not always receive fame, acclaim or even credit for what they do. Really, look at how many artists, scientists, musicians, poets, scholars across every field have not received acclaim until they are dead. I think that’s sad, for me, for you, for all of us. Enstein said that the definition of insanity is doing the same thing over and over and expecting the same result. We are surely heading for mediocrity if we don’t pull all of our resources and start thinking out of the box. Entertainment, is not only about what sells, and if it is we are surely destined for a very sad state of affairs. One, need only look at the news to figure that out. Yes, as a society we need love, kindness intellect and access to experts in every field to thrive. So, I definitely don’t have the answers, but I just may have some insights that may prove helpful. Couple those insights with, public relations, marketing and all the other things one needs to be successful in the field and we might just find the very thing that can bring us to a happier, peacefull, and successful world and profitable entertainment business.

    • Hmmm. I’m not sure how to answer this, but I really want to. You’ve presented a lot here, and I read it all, seriously I did. Personally, I think video content is best when it’s kept simple and to the point, so this wasn’t meant to be an exhaustive discussion. The bottom line – many job candidates are lacking the ability to artfully communicate, either through written or spoken word. It’s an essential skill – so the message is clear – work on your writing skills if you want to work. – Brian

    • Dave Fraser says:

      Yikes! Try a new paragraph once in a while!

      • Thanks for commenting Dave, but I’m confused – there are 8 paragraphs in the video transcript and the whole thing is only 400 words. We’re you being sarcastic? – Brian

  3. Melody Gonzalez says:

    Wow! That’s good to know. I’m currently looking for a job in the entertainment field due to that I am in actress but feel I should really work my way up and learn the “behind-the-scenes” first before stepping infront of the camera. Writing, public speaking, or any type of communication comes easy to me so what’s my issue? No BA degree. No 1-3 year of experience working for an entertainment company. So where do I look? Who do I send my resume to? Is there place for people like me in this industry?

    • Melody – the entertainment industry hires people based on skills and experience, most people get those while in college either in the classroom or during internships – since you don’t have that you need to find other ways to gain experience. Let’s look at this logically, if an employers sees your resume without skills compared to someone with skills they will always win out. So what do you do? Take online classes specific to your career goals (check – learn video editing, audio operating, camera operation etc) volunteer at a TV station, Radio station, Film set – things of that nature to start getting your name out there and gaining experience… – Brian

  4. Good to know. I’m a college student looking to graduate in may and possibly pursue a postgraduate degree in Sports Management for a career in Sports Entertainment. I realized myself, that you can never be too good at communicating. It’s essential. Communicating in a manner that can be understood by a variety of different audiences. The ability to communicate in whatever level of awareness your recipient can comprehend from. Thanks for the article!


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