Video: How to Start a Successful Radio Career

Radio careers often appear glamorous from the outside – being on air, cracking jokes, playing your favorite tunes and having the local community know exactly who you are – but like any career it takes hard work in the early stages to even get to the exciting part.

If a radio career is your goal, now is the time to figure out if you want to pursue the creative or the executive path. Director of Content, Brian Clapp explains the choices in this short video.

If you have questions, ask them below in the comments and we’ll be sure to answer!

Video Transcript for “How to Start a Successful Radio Career”

Brian Clapp, Director of Content, There are two main career paths for a successful radio career – lets say you wanted to work on the creative side of things like for example, you wanted to be a DJ or a producer or run the board for your favorite morning show. The best way to do that when you are looking for entry level jobs is to be a promotions assistant.

radio career promotions assistant

When you start your radio career, this may be your ride

As radio careers go, being a promotions assistant is not necessarily a glamorous job. You will probably be out there with the company van, showing up at grocery store grand openings playing music, handing out splifs and fliers…things like that.

The key is in this job is to show an enthusiasm for the radio industry and display an ability to connect with whoever shows up at the little booth you have set up at the local ‘Play it Again Sam’s’ or whatever.

That’s how you are going to show your bosses that you have an natural connection with an audience and that is how you will advance in your radio career.

Now lets say you want to be an executive – lets say you want to be a VP of a station group or a general manager of a station. The best way to get there, is to start out in sales. Working in media sales will help teach you the business side of radio, how revenue is generated and how every piece of the puzzle contributes to the bottom line. And that is the most important part of being a radio general manger is understand the big picture of the business.

And really, that is the way you are going to start your radio career – you are going down one of two radio career paths, creative or executive. Creative = promotions assistant, Executive = sales. That’s how you start!

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.


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