Video: How to Make a Demo Reel Part 4 – Where to Send Your Demo Reel

You’ve labored over making your demo reel. You’ve practiced, compiled, edited, adjusted, tweaked, sought out advice – and you finally have a finished product.

Now what?

Former News Director and current Director of Content for, Brian Clapp explains two techniques for seeking out opportunities in this short video. If you think this advice can help people in your network please share on social media, and if you have question add them below in the comment section, you may be featured as part of our Friday Entertainment Jobs Q&A column.

Watch the Entire “How To Make a Demo Reel” Series:

Video Transcript for “How to Make a Demo Reel Part 4 – Where to Send Your Demo Reel”

Brian Clapp, Director of Content

So far in our 5-part “How to Make a Demo Reel” series, we’ve discussed the format you should use, we’ve discussed the content you should put in, we’ve discussed the personality you should show.

But now we are on to the most important part: What do I do when I actually have a finished demo reel?

There are really two techniques – the first is the shotgun technique which is exactly as it sounds. It’s spraying your demo reel out to every job opportunity across the nation, whoever has an opportunity boom, boom, boom you are sending your reel out.

I don’t necessarily advocate this technique primarily because I think it crates chaos. There are going to be so many places you are applying to it’s going to get confusing. You’ll get a call one day from a news director at WHDH and instead of responding with authority and confidence, you’ll be thinking…which one is WHDH?

It’s hard to keep track of all of your demo reel efforts, when all you are doing is sending it out everywhere and anywhere.

how to make a demo reel understanding your skills

If you think your strength is covering politics, don’t just send your demo reel anywhere, send it to markets in state capitals that focus on local government. You’ll have a better chance of being hired.

I advocate a more strategic approach and the first step in that technique is identifying your skills. For example, lets say you were a political science minor and that is one of your real strengths, understanding government. Your best course of action would be to look into opportunities at smaller state capitals, like Helena, Montana, Montpelier, Vermont, Frankfort, Kentucky.

You’re going to be near the state government and when a news director or hiring manager sees that you have political science knowledge and experience you are going to be more likely to pique their interest and possibly get hired for their opening, because you have a skill that fits their market needs.

So now rather than just sending your demo reel out anywhere – you are looking for where you best fit is. The benefits of this technique are clear:

  • It will be easier to keep all of your job searching efforts straight
  • You’re going to have greater confidence that you are a match for their neds
  • You’ll perform better in the interview process
  • You won’t lose confidence by receiving mostly rejection letters
  • And most importantly, you’ll have a much higher success rate

Now that you now how to make a demo reel – what do you think about our strategies for where to send it? Do you have a success story or technique you’d like to share? Add your thoughts to our comments below, and remember you might be featured in an upcoming edition of our weekly Entertainment Jobs Q&A column!

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.


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