Video: How Digital Advertising is Impacting the Future of TV Jobs

There is a problem on the horizon for those of us that want to work in television and it’s all connected to digital platforms.

Millennials aren’t buying TVs anymore, they’re watching programs on their smartphones, iPads and other mobile devices which poses a problem since broadcasters can’t charge the same rates for digital advertising as they can for traditional broadcast. Less money coming in means a better chance for shrinking budgets, possibly resulting in lay-offs.

But there is a solution on the horizon as WorkinEntertainment.com’s Director of Content Brian Clapp explains in this short video:


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Video Transcript for “How Digital Advertising is Impacting the Future of Television”

Brian Clapp, Director of Content for WorkinEntertainment.com:

There has been a lot of fear in the television industry lately, that because of the emergence of digital platforms the bottom line of broadcast television stations and production houses, all those people that go into making television, are going to be eroded which will lead to lay-offs and less production quality.

digital advertising and the future of tv

Millennials aren’t watching TV on TVs anymore, which poses a problem for the TV industry

The thinking goes like this: Millennials, aren’t really buying TVs anymore, they are buying iPads, smartphones and other mobile devices and using them to watch television shows.

Why is that a problem? It’s pretty simple actually, even if televisions stations put all their programming on digital platforms, they aren’t able to charge the same rate for digital advertising on digital platforms as they are for broadcast advertisements. The thinking goes, if more people are watching television on digital platforms then TV stations aren’t making as much money as they used to., which will have a trickle-down effect on all of us worker bees.

But there is good news.

Les Moonves, the CEO of CBS came out recently and said they are very close to being able to charge the same rates for digital advertising as they are for broadcast, and that is huge. The thought has been that rates would be very different on each platform for some time, but Moonves believes they are closer than we think to equalizing rates.

So what that means is TV stations don’t care how you watch, where you watch or how you decide to consume, their bottom line will be intact, which means they will keep hiring people for TV jobs, and producing quality programming….and that is all any of us can ask for.

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About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.

Trackbacks

  1. […] How Digital Advertising Impacts TV Jobs: The common belief is that the popularity of digital platforms as a new viewing habit (think watching TV on iPads & Smartphones) just adds to the bottom line of TV networks. Not exactly. There is a disconnect between digital advertising and the overall bottom line of TV networks as explained by WorkinEntertainment.com Director of Content, me. […]