Turning Social Media Skills into an Asset on Your Resume

Most job seekers explain their social media talents all wrong on their resume and it’s resulting in a negative impression from employers. We’ll show you how to make social media skills an asset in your job search in this short video:

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Video Transcript for “Turning Social Media Skills into an Asset on Your Resume”

Brian Clapp, WorkinEntertainment.com Director of Content: Back in the 1990s when the internet starting becoming more commonplace, people starting putting useless phrases on their resume like “Internet Savvy” – which is code word for, “I know how to use the internet!”

social media skills on your resume

Your social media skills have a place on your resume – but only if you explain them the right way

What a complete waste of the limited space you have on your resume, because you aren’t telling anybody anything, you aren’t saying how you used the internet to accomplish a task or build a business or saying anything really.

The same thing is happening nowadays with social media, people are putting really weak terminology on their resumes, saying things like:

  • Social Media Expert
  • Social Media Guru
  • Excellent at Twitter
  • Well versed in Instagram

These are all wasteful statements because they don’t say anything.

You need to exemplify your social media skills through metrics – share how you have increased followers, what strategies you have created and implemented, what marketing concepts you have used, how you have used social media as a business opportunity – because that is what will stand out to an employer.

They don’t want to know how often you retweet stuff, they want to know strategy, they want to know metrics, they want to know how you have influenced a business by using your social media skills.

The burden is on you to be creative in explaining your social media skills on your resume, because it is an important part of today’s work environment, but only if explained the right way.

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.


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