Secrets to Becoming a Highly Successful Artist Manager

becoming an artist manager

Artists fit a unique personality type. Having a top notch artist manager on their side can help keep everyone on track.

The entertainment world is fun, wild, and irresistible to some. It’s also ruthless; it can suck you in and spit you out in no time, which makes it unpredictable and ever-changing.

Failure is always an option and there are times in every artist’s life when success seems so far away.

Friends and family members can be a great help and boost the morale for some, but a good mood is far from enough to be successful. This is where the Artist Manager comes in.

From business development to coaching its protégé, there’s nothing a great Artist Manager cannot do. Apart from the obvious responsibilities, which include hunting for hidden talents or creating new advertising strategies, any Artist Manager has to comprise an extensive set of other abilities in order to be successful.

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Understand the Nature of the Industry

As much as we’d like to think there are no biases in entertainment, this is not the case. In fact, it’s one of the industries where gender-based pressure is on the rise and racial or religious minorities don’t have an easy life, either.

However, it’s one of the most intoxicating and fascinating domains to work in.

Many are drawn to the fame or wealth they think they deserve, and while some of them can make it, the harsh truth is most will misfire either by not being good enough or by not trying hard enough. Although it’s sometimes expected, seeing an artist with potential fail, and especially one in which you invested time and energy and probably got close to, can be a bitter experience.

Be a Good Judge of Character

Since one of the main responsibilities of the job is permanently seeking artists to manage, being intuitive when it comes to prospecting little-known talents is a must. Unfortunately, being good at singing, dancing, or acting is not enough to make a breakthrough in any of these fields; working hard and being resistant to stress might give an artist a chance.

It has been proven that entertainment is one of the toughest industries to work in. It has also been linked to alcoholism and drug use, most likely as a way of coping with its fierce and severe nature. Even though there are many celebrities that could be described as fragile, they are exceptions; you can’t save everyone.

Be a Good Listener and Observer

Communication is the key to a good professional relationship no matter the industry. It goes without saying that honesty is a must in every situation, but when talking about entertainment it goes further than that.

become an artist manager

No one should know more about the artist than the artist manager

Firstly, nobody should know more about a client than the Artist Manager.

From personality traits to strengths and weaknesses, knowledge about your artist makes a great difference not only for your professional relationship but also for the final outcome of your careers.

Secondly, learn to read between the lines when communicating with partners or potential collaborators.

Analyze what they need, research their potential and their weak points, and think about what would be a great deal with them. Although some might straight forward tell you what they expect, negotiations are always in order in the entertainment industry.

Know How to Handle Difficult People

Truth is, entertainment is saturated with people that are difficult either by nature or by choice. This can irk even the most serene person after a day of interacting with celebrities or aspiring celebrities, so keeping one’s cool is a must if you want to follow this career path.

Being intuitive about an artist’s desires or expectations, together with a few psychology skills can make an Artist Manager resourceful and irreplaceable.

An honest compliment at the right time or a sympathetic comment about how difficult it must have been to get to where they are today can, and most likely will, gain their trust and admiration. After all, if you take away the numbers and the profits, an Artist Manager’s role is to offer any needed support.

Knowing how to pick your words is also crucial in communicating.

Always think about the effects your words will have on everyone who can hear them and how would this influence the image of your star. Replacing “if” with “when” in “if we can”might seem to make a superficial change, but if you think about how the media dissects everything about stars you’ll soon realize you probably just swerved around rumors of bankruptcy.

Keep Yourself up to Date

Browse entertainment magazines, read blogs, be an active member of a forum, and use social media to your advantage. Don’t think reading Entertainment Weekly will be enough; gather as many sources as you can, determine which ones are trustworthy, and follow them closely.

Always be on the lookout for information that you could use.

Maybe an already famous pop-star is looking for a collaboration with a rapper and you have just the guy, or maybe someone else is in need of a modern dancer and you have just the gal. Information is and always will be power, so make good use of it and your intuition.

There’s no doubt about it, being an Artist Manager can be a great career choice and the start of an exciting personal life. There are few fields in which these two intertwine as much as in entertainment, and this is one of the aspects that makes it so thrilling, yet so hazardous for many dreamers. Although Artist Managers are also at risk, if you encompass at least some of the traits mentioned in this article, you have a great chance of succeeding in this business.

This article is a guest contribution from writer Amanda Wilkes

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.