How To Land The Toughest Public Relations Jobs

This article is a guest post from public relations specialist Savannah Marie, you can read more from her on her blog,

public relations jobsThe field of public relations is all about thinking on your feet, multi-tasking, and responding creatively to difficult situations. As such, the people who thrive best in these careers are typically goal-oriented, detail-oriented, confident and thick-skinned. They also have a background in writing and communications.

But these personality traits and education backgrounds aren’t the only things people need to land some of the toughest public relations jobs.

Entertainment Public Relations Jobs

A thick skin is especially important in this industry, because chances are your services will be most needed when there’s been some sort of bad image or press released about your clients. But how do you get started in the field in the first place? For starters, head to L.A., and network, network, network (or search right here via this link).

Unlike the other fields, you’re going to need to know an enormous variety of people, from directors and producers to caterers and security professionals.

Since you have the potential of representing a variety of clients in entertainment, from a celebrity chef hosting a new show featuring a ceramic cookware line to a comedian looking to break into acting, you’re going to need to know a lot about pop culture, and advertisers, too.

Sports Public Relations Jobs

A knowledge of a variety of sports is key, but you’re going to have to prove you know a lot more than Mike Trout’s batting average to land a gig in sports public relations. For starters, volunteer your services, or any service really, on game day at your local stadium to get inside knowledge into the way things work. An internship in your college’s athletic department can also be a great way to build a sports-related resume.

sports public relations jobs

Dan Beckler, public relations manager for the San Francisco 49ers, with star quarterback Colin Kaepernick (who has needed some PR help lately)

Once outside of college, continue to build your contacts at stadiums in your chosen city. The good news about this field? Not only do most major cities have a need for sports public relations people, but also once you’re in the door at a sports agency, you’ll get the opportunity to work your way up. But you need to land a job at the agency first.

Government Public Relations Jobs

Get started in the field by interning in a state representative or state senator’s office in your state’s capital and familiarizing yourself with all aspects of politics, from the issues to the people on both sides of the aisle. Once you’ve built a resume that reflects your knowledge in the political arena, as well as your ability to handle diplomatic relations, head to D.C., especially if you want to keep working your way up the career ladder.

Once in D.C., you’re going to need to prove yourself quickly; show the officials who you work for that you know how to handle bad press — and know how to spin everything in a good light. Because if your boss doesn’t get re-elected? Chances are you’ll be looking for another job.

Fashion Public Relations Jobs

While many fashion houses have someone in-house working on their fashion public relations, making this a particularly difficult job to land, they occasionally outsource this position. Even so, someone has to do this job, so there are positions out there. But you also have to go where the work is, which is where the fashion houses are: New York City or Los Angeles.

As with many PR positions, it’s incredibly important to network. In the fashion industry that means getting to know everyone from bloggers to fashion editors. The more people you know, the better your connections, and the better you’ll be posed to get the PR a fashion house needs. A good resume, with a variety of experience in the fashion world — even if it’s an unpaid internship or working as a sales clerk in a retail store — is important too.

Final Thought

These public relations fields may be hard to break into, but once you have your foot in the door and build a large network of contacts, chances are you’re well on your way to establishing yourself in your chosen career.

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.