How to Improve Your Online Image Before Looking for a Job in Entertainment

improve your online imageNot sure if recruiters will Google your name and browse your social media profiles? Well, according to HR-related statistics, 30% of all Google searches are about recruitment.

In any case, 94% of recruiters are already screening potential hires on social media networks or state they’ll do so in the near future.

As you can see, landing an interview or audition isn’t just about a solid portfolio or crafting a pristine cover letter. It’s also about putting together the right kind of online image.

This is especially crucial for anyone who wants to find a job in the entertainment industry.

How to Improve Your Online Image Before Looking for a Job in Entertainment Click To Tweet

Now that you know that recruitment for 9-to-5 jobs involves online vetting, just think how much more common this must be in entertainment.

Building up a cold sweat? Don’t worry, here are five tips on cleaning up your online presence.

Stay Online

Confining your online presence to your official website and switching to stealth mode on all your social media profiles is a mistake.

Whoever you get in touch with will look your name up online. They’re interested in learning more about your personal brand and professional network. In fact, this is what you want them to do if you want to land your next big gig.

Important: More than a third of employers say that they’re less likely to set up an interview with a candidate if there’s no info about them on the web.

Clearly, you need to make sure that you’re easy to find online.

It’s 2017 and it’s best practice to provide links to your social media profiles in your application. Doing so signals transparency and shows recruiters you care about interacting with the online community. It will also help them see you as a human, rather than a lowly applicant.

Set the Right Privacy Settings on Your Social Media Accounts

Stay up to date with the latest in privacy policies on the social networks you use — they determine how searchable your profile is and who can see your posts. It doesn’t take any effort at all as websites usually announce major changes.

30% of all Google searches are regarding recruitment #getajob Click To Tweet

Make sure that posts and photos that are publicly visible reflect your personal brand.

Go through your posting history and delete ones you wouldn’t want anyone to shine a spotlight on.

Pro tip: Why can’t I just hide these posts from my timeline? Consider Twitter – even if you make your profile private, other users can still quote you. The same holds true for Facebook. Your posts will pop up in the search results even if you’ve hidden them from your timeline.

Now, let’s say you’ve got two Twitter accounts — a professional and a private one. Don’t assume your personal account is actually personal. People don’t compartmentalize like that and will judge you based on everything and anything they see.

Tell the Same Story in Your Application and Online

After reading your application (be it a cover letter, portfolio, or resume) and searching your name on the web, employers should be able to blend your offline and online persona into one consistent professional profile.

Besides validating information included in your resume, your online activity should also deliver on the promises you make in your application.

Here’s an example: if you present yourself as a talented dancer, have a well-curated online portfolio that makes you look like the Gene Kelly of the digital age.

Optimize Your LinkedIn Profile

It might seem funny to talk about LinkedIn accounts with present or future performers. However, unless you’re an established artist, not having a LinkedIn profile might be sabotaging your efforts to secure gigs.

It’s worth remembering that there are plenty of opportunities in advertising and corporate gigs. Like it or not, recruiters are creatures of habit like the rest of us, and LinkedIn is their go-to website.

Optimize your LinkedIn profile, and you’ll create a powerful online space for personal branding.

Customize the URL of your profile to make it more user-friendly and easier to remember.

Write an attention-grabbing headline – it’s displayed right next to your name, so make sure that it’s catchy and captures your professional aspirations.

Ask your previous collaborators and colleagues to give you endorsements and recommendations. Return the favor by writing on-point feedback where you refer to projects that you’ve worked on together with your colleagues.

If you aren’t sure what you should share on your profile, err on the side of caution and stick to portfolio updates, tour dates, or industry insights.

Clean Your Google Results of Unwanted Mentions

If you’ve Googled yourself and found results which compromise your personal brand, take action and ask the search engine to remove these pages from its results. This method is intended for pages breaching your privacy. You’ll have to contact administrators of specific websites If you want to remove embarrassing or awkward content.

Remember that Google has a separate process for its main results and Google Images.

Other search engines like Bing or DuckDuckGo have feedback forms where you can easily submit takedown requests for non-legal reasons.

Key Takeaway

As you can see, there’s clearly much more to applying for a job than just sending out offers and applications wherever you can. To really seal the deal, you need to stand out from the crowd.

Improve your online presence and you’ll improve the odds of landing a job. Don’t be afraid to position yourself as an industry insider with a powerful personal brand and a knack for harnessing online profiles to your advantage.

So, bookmark this article, go to Google, log out of your Google account, and look up your name. It’s time to take control of your professional reputation and land that job in entertainment.

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Improve Your Online Image Before Looking for a Job in Entertainment
Recruiters are looking at you via your social media accounts, so before you start really looking for a job in entertainment, make sure you follow these tips
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  1. Nadine Brown says:

    Great advice!