How On Demand is Changing Television Forever

When the DVR first burst on the scene no one fully envisioned the impact it would make on the TV revenue stream.

Television shows were no longer appointment based, you watched when you wanted, or delayed the start of your favorite program by 10 minutes, allowing you to fast-forward through all the mind-numbing commercials. No longer could TV networks charge top dollar for advertising rates when no one was actually seeing them!

Money and programming efforts shifted to live events – think sports, award and reality shows – programs that people at home wanted to enjoy live, commercials and all, with their second screen handy to engage on social media.

The DVR was and still is disruptive to the entire TV revenue model.

OnDemand is the new DVR, changing the way we view once again. Check out the infographic below from our friends at Frame Your TV, they’ve really nailed this sea change in viewership:

The Netflix Effect - How on-Demand is changing TV forever

Embedded from Frame Your TV

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for &

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.


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