5 Tips on Building Your Brand Right from the Start

This article is a guest submission from public relations specialist Savannah Marie

social media for entertainersSocial media has become the driving force behind most (if not all) successful marketing campaigns. However, that doesn’t mean entertainers can’t take advantage of specific marketing tactics to spark their own success.

Whether you’re an amateur looking for a big break or Sasha Fierce herself, taking control of building your brand is key to a successful career.

There are many tools available for an entertainer to build up their name and brand. However, this article will focus on the many opportunities social media marketing can bring. Here are five tips to keep in mind when it comes to building your brand:

1: Focus on Quality Over Quantity

If you’re just starting out, chances are you don’t have the time or resources to stay active on every social media platform – you’re too busy developing your skill. Figure out which networks best suit your needs in order to narrow your focus. Which platform caters to your strengths? What network best captures the attention of your target audience?

Once you’ve determined where to focus your efforts, you have to focus your efforts. Although the Twitter ramblings of Amanda Bynes were entertaining for most, those hasty tweets led to the decline of her public image. Avoid her fate by sharing thoughtful and sincere posts that reflect who you truly are as a creative force.

2: Create Real World Connections

Social media was undoubtedly created for connecting online. However, it is the perfect platform to encourage meet ups with your fans. Give your Facebook fans and Twitter followers the inside scoop on a surprise performance. After the performance is over, take the time to connect with your fans face-to-face.

social media for entertainers

This viral selfie made the rounds on the blogosphere and did nothing but help Beyonces public image

Not only will your platforms fill with selfies of you and your fans, you will have given your audience an opportunity to brag about how wonderful you are in person.

3:  A Picture is Worth a Thousand Words

Social media is increasingly image focused. While a well-crafted tweet is still an excellent tool, pictures provide unique ways to engage your target audience.

The use of pictures help fans feel more like friends. Go ahead and post pictures of your latest show, or promote your upcoming event, but pepper those posts with pictures of a personal nature. By granting a glimpse into your personal life, fans will feel a more intimate connection. A fan may be happy to consume your content, but a friend will do all they can to help you succeed.

4:  There Is Such a Thing as Bad Publicity

The worst publicity is no publicity, but bad publicity can still do permanent damage to your reputation. The Internet is forever, so the time to take control of your image is now.

Have a tendency to vent your frustrations and bemoan your losses? Constant negativity can drive even the most loyal fan away. Instead, make a concentrated effort to put out content that promotes positivity. Have an addiction that’s holding you back? Now is the time to find a discrete treatment facility that will help you regain control and positively boost your reputation.

5: What Goes Around Comes Around

While it is crucial to self promote, support from others is invaluable.

  • Don’t be afraid to reach out to more established entertainers, but don’t just pester them for reposts. Engage them in conversation, ask them a question or repost something from one of their feeds.
  • Don’t write off your peers as competition. Try offering your encouragement through social media, like Twitter or Instagram. Retweet their tour announcement or regram their latest promotional image. Create a network of mutual support. Your individual fan bases may be small, but together you can reach an exponentially wider audience.
  • Don’t forget the fans. Take the time to respond to questions, follow fans back or engage in a discussion. What goes around comes around. If you’re aloof, fans will lose interest. If you reach out to them, fans are more likely to reach out for you.

While there will always be new trends to follow in social media, these tips will provide a solid foundation upon which you can build your brand and your career. Good luck!

entertainment public relations jobsSavannah Marie is a PR specialist with a degree in public relations from Tulane University.

She is passionate about PR, coffee and blogging. Connect with her on her blog, Mixios, or follow her on Twitter: @savfmarie


About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.