4 (Almost) Essential Steps To Becoming A Music Manager

become a music manager
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Unlike working in human resources or as an insurance broker, working in the music industry is one that takes great foresight, planning and skills training.

Not just anyone can find their way in the music biz.

The music industry is a business that you fight tooth and nail to get into, which can be a hard thing to swallow when you know that music is all you want to do.

You may have accepted that you are not going to make it as an artist and that your playing is going to be just a hobby, your escape from the worlds troubles. That’s cool because you can still have an epic, thrilling, exhilarating career as a manager and, to help you achieve this, we have pulled together some super valuable tips, tricks, and bits of advice.

become a music manager

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Be Aware From The Outset

Don’t get us wrong, having an unrivaled passion for music is going to help, but it isn’t going to guarantee success.


Being a good music manager requires so much more than just a love of music, it is important you are aware of what you are getting yourself into from the get-go.

Yes, there will be the chance to meet musicians, help carve out their career and travel.

But in return you’ll be on call around the clock, deal with egos and have to understand the business of it; if they don’t get paid, you don’t get paid.

It is a tough gig, but you have to get on board with that.

become a music manager

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Find The Music

We have no doubts that you go to a lot of gigs. That’s where your love of music probably comes from.

You saw a live gig on the TV once, like Clapton rocking out, and you were hooked.

However, you probably only go to gigs you know you’ll enjoy. This needs to change. You need to step out of your comfort zone. If you like hip-hop, visit a metal concert now and then. Love pop, time to see some jazz and some blues. Enjoy hip-hop, get yourself to a rock show.

What this will do is allow you to look past the music and start recognizing what makes an artist marketable. This can be as important as the music.

become a music manager

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Educate Yourself

The fact you grew up listening to your parent’s eclectic taste of Ella Fitzgerald, the Red Hot Chili Peppers, and JJ Cale is a good education, but it isn’t enough.

If you want to give yourself the best shot at success, start studying the careers of highly successful manager’s like Coran Capshaw, read interviews with them, and mingle with the managers at any gig you go to.

Don’t stop there either.

Get yourself enrolled in a music management course at college if you can, as well as something that will compliment this, such as marketing, communications or even law.

become a music manager

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Experience Can Be Key

Look, a lot of the most successful music manager’s started out independently and stayed independent.

They found the artists, worked tenaciously and climbed the ranks.

However, a lot of other success stories worked in big firms for a bit and this should be an option for you.

It may take some hard work getting your first job, but it’ll be worth it because this will give you relevant experience, see how it all operates, and help you step onto the learning curve halfway up. It may not get you to your dreams with the same urgency, but it could protect your dreams that little bit more.

About Brian Clapp

Brian Clapp has worked in the broadcast media for over 14 years as a writer, editor, producer & news director. After beginning his career in Atlanta at CNN/Sports Illustrated, he switched coasts to Seattle to work at Fox Sports Northwest. In 2010, Brian began pursuing a new found passion on the digital media side, launching a successful website and then taking on the role of Director of Content for WorkinSports.com & WorkinEntertainment.com.

Recently Brian has become addicted to Google+ and LinkedIn so add him to your circles and make him a contact. No seriously, you should.


  1. Katelyn Henry says:

    Hello Brian! I am currently a senior in high school trying to figure out my future. I know I want a career somewhere in music bussiness, but I have found it quite difficult to narrow out all the different jobs there are and how to get there. Do you have any advice/words of wisdom? Thanks!